Digital Common Sense

Found this over wandering Jack Yoest’s site

If it’s not Core,
It’s going off-shore.

Every business has Core functions and Critical functions. It is the smart knowledge worker who knows the difference.
…
Anyway, if you are in a cubicle and never see a check writing customer, leave. Somewhere, someone in your company is shaking hands with a client, at this very moment. You must physically touch that customer, too.

And I don’t mean a phone call touch. I got a call center in Bangalore that does that. You must press a pound of flesh, not the pound button.

I’m just about sick of markets are conversations myself. But success is relationships. Personal relationship. People still buy from people.

Filed by Ken at 9:25 am under General