Digital Common Sense

I’m not one who’s looking for new ways to manage multimedia publishing, but that’s a unique, personal issue. I publish to multiple destinations and require a very fine element of control. Many of you create all sorts of multimedia including photos, videos and music. This new service debuting at DEMO ‘07 may be something you want to check out. I know I’ll check it out myself, but it’s low on my list of things to do.

Mixpo’s Online Media Publishing Service Debuts at DEMO 07

Service helps individuals create multimedia portfolios so they can effortlessly tell and promote more compelling stories across Web sites, blogs and other social networks.

Palm Desert, Calif., and Seattle–January 30, 2007—Mixpo, a new online media publishing service that lets individuals create portfolios of video, photos and audio is now available. The service made its debut today at DEMO 07, the premiere showcase for emerging technology companies.

Mixpo has created an easy way for users to organize, share and control their multimedia collections and make them available online. Mixpo allows users to organize their material in a way that works for them, unlike many online services that do not give users flexibility in presenting their material. Mixpo also gives users the simplicity to manage their media across Web sites, blogs, or anywhere their online material is published, right from their desktops.

The service is designed especially for people who need an easy way to compile multimedia content to showcase their expertise, creativity, talents, profession, business or services and connect with their audiences. Mixpo enables users to create audio-visual portfolios in a straightforward way, and without relinquishing control of their media once it’s online.

“At Mixpo, we believe that multimedia, led by video, will become the language of the people,” said Anupam Gupta, COO at Mixpo. “For that to happen, however, there must be a simpler way for everyday people to compose more useful digital stories and manage where those stories get published over time. Mixpo offers that capability.”

The Mixpo service is designed around two key features: Mixcards and the Mix Center.

First, the Mixcard. The Mixcard is the content widget to the world and showcases a collection of multimedia. There is no limit to the number of files or file sizes contained on a Mixcard. Think of the Mixcard as a digital business card, or a digital portfolio, or a digital flyer, or a digital listing…it’s up to the user to decide. Mixcards can enhance a user’s own Web site or blog, extend his or her message to other sites and social networks, or even become a multimedia Web site if the user doesn’t have one.

Second, the Mix Center, which is the media control center. Once a Mixcard is published, users have complete control at their fingertips to change, delete or add content to that Mixcard anywhere it’s posted, with a few simple mouse clicks. No other service else offers this level of flexibility.

“Digital media is becoming part of the mainstream fabric of how people communicate and promote what they do,” said Chris Shipley, executive producer of DEMO 07. “What’s been lacking is a simple, effective tool to help people share their stories using their digital multimedia. Mixpo fills that need.”

About Mixpo
Mixpo is based in Seattle and British Columbia. Mixpo’s online media publishing service is the result of more than two years of creative and technological development. Mixpo completed a US $6.5 million Series A financing round in May 2006 led by Seattle-based Madrona Venture Group, and including Canadian investors Working Opportunity Fund (managed by GrowthWorks Capital Ltd.), Yaletown Venture Partners, Springbank TechVentures and private investors.

For more information, visit Mixpo online at www.mixpo.com

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Filed by Ken at 11:37 am under Technology