Digital Common Sense

The other day I wrote Hey Yahoo - Knock, knock. Is anyone home? And my friend Stuart responded again with comments and thoughts of his own about the larger picture of PR and how business organizations use the current suite of Internet tools.

This morning I got an email note from Christine Mohan at Dow Jones pointing me to Kara Swisher’s piece on AllThingsD.com, a news site Kara and Walt Mossberg launched in May. Kara brings further validation to the observations Stuart and I made.

Yahoo No-Sacred-Cow Vision Quest, Day 43: The Reorganization?

Is Yahoo headed for yet another corporate reorganization?

As many of these as the Internet giant has had over the last year, another could not come soon enough.

Yahoo ranks are clearly becoming more restless and increasingly attracted to potentially greener and less volatile pastures, as its co-founder and CEO Jerry Yang toils away on a 100-day, top-to-bottom contemplation of the business he had promised investors he would undertake on July 17.

Sources at the company, including many jumpy employees who have been thinking about leaving, say there will be massive management and division changes soon.
[Read full story]

Kara has depth of resources into Yahoo that I just don’t have. I know some people there, but most of my speculation about trouble is simply what I perceive from the outward signs. But at the heart of things, she nails down the same view that I have - “a worrisome trend for the struggling company.“

Yahoo, former darling of the Internet is a struggling company. Beyond that, a company in crisis. It’s becoming more apparent every day to those of us who watch. Yahoo is floundering badly and needs guidance and leadership. And they need it quickly.

Technorati Tags: Yahoo, company in crisis, Kara Swisher

Filed by Ken at 6:41 am under Technology