Social Media or Collaboration - Moving into Useful Tools

Last week Sheryl and I had the opportunity to see a demo of something new. Many of our friends and colleagues use an array of what we affectionately refer to as social networking tools. Facebook, Jaiku, Twitter, Hictu, and Seesmic are great examples of social networking tools that are used primarily for social interactions. With a bit of focus, they can be used as business tools as well. On the other hand, LinkedIn is almost exclusively a business tool, but has very limited social networking capability. Each have their focus, and each present some features that can be very useful depending on the user’s individual needs.

As social media expands and grows, we might think about how collaboration fits into the sphere of social media. Participating on Alec Saunder Squawkbox call this morning brought that point to light as we all collaborated on the phone, but talked about various news on the web.

Social media as we’ve thought about it up to this point is a broad and general genre of application and network service. From a tactical perspective, in the day-to-day operation of many specialities, there’s a collaborative aspect to our work that requires integration of social media tools to effectively use technology.

We had the pleasure of exploring an example of that in a solution that was quite impressive (thanks JP). It’s called GeoConference. from TGIS Technologies . TGIS Technologies Inc. is a 100% Canadian-owned company. It was founded in 1990 under the name Consultants TGIS Inc. and is legally incorporated under Canadian law. Its headquarters is
located in Chelsea (Québec). We had the chance to chat with Yves Carbonneau, President of TGIS.

Logo: TGIS Technologies Inc.

Here’s some of the basic background we learned:

Overview
The GeoConference is a multi-tiered client/server application. It was created in C# and C++ and
functions in the .Net Framework 1.1+ environment. The Server can easily support several
hundereds of users simultaneously in different sessions.

The GeoConference system is constituted of the following modules:

  • GeoConference Server
  • GeoConference Client Application
  • IIS Plug-in
  • DataProvider
  • BasicVector, GeoTiff, RasterImage, Photo and WMS Connectors
  • GeoConference Remote Admistrator Tool.

Technological Innovation
The GeoConference system is innovative. No other equivalent commercial civil product exists at
the present time. It is the only product on the market that allows users to hold a “live
conference” in real-time using geospatial data. The unique technology that we have
developed lets us protect the geospatial data, pass through firewalls and install the client
application without IT assistance. Thanks to our technology, it is as easy to participate in a
GeoConference session as it is to make a phone call.

In business terms, the solution offers:

  • Improved crisis response time(s)
  • Better access (to information) and team co-ordination
  • Availability of a shareable, real time COP (Common Operational Plan)
  • Better preparedness for future situation management
  • Improved cost control.

That’s what we learned. What we experienced was far more compelling. Anyone who’s ever worked with geospatial data knows that the tools are cumbersome, and provide only rudimentary useful information unless they’re in the hands of a power users. GIS data holds a wealth of information, but the tools fo extraction and analysis of that data just are not user friendly.

We joined a GeoConference and looked at a real-world example of how GeoConference might be used. Here’s a picture of what we saw.

2008-02-15_1300

What was most notable was the ease with which conference particpants can chat and ask questions, pass control back and forth, paint boxes and annotate areas on the screen and collaborate in a very comfortable social media-like setting.In short, Sheryl and I were in the drivers seat in a collaboration session that let us explore how physical disaster response teams might quickly and easily collaborate with extremely friendly tools to work the logistics of a disaster response.

I’ve done some work with GIS solutions and geospatial data in the past. I’m a novice at best, but I was positively wowed by this solution. It delivers the power to actually use GIS data in a practical way into the hands of incident managers and responders with a very minimal learning curve. No training. No huge downloads. No pain.

What struck me quickly is the wide number of uses this solution can have across a number of business sectors:

  • Disaster response - Fire, flood, earthquake. Whatever the physical incident might be, coordinating logistics quickly and effectively is a challenge. Recall the deploreable response from FEMA during the Katrina disaster, and you have a sterling example of why tools are needed.
  • Incident response - Think about fires and th elike in crowded cities. GIS data contains far more information that shown in the one screenshot I’ve invluded. High rise building sprinklers, electrical systems, plumbing and the like are all built in layers with the geospatial data schema. Imagine a fire truck en route to a scene with full GIS data about all the floors of the building, where the hot spots are, where the people are likely too be, Coordinating on the run via wireless broadband with an incident commander who’s remotely looking at the big picture.
  • Transportation - Whether it’s mapping truck routes or railways, or planning a new highway, geospatial data plays a vital role. Here’s a solution that lets designers work with field engineers to collaborate effectively.
  • Telecommunications - Think about the challenge of mapping antenna footprint coverage with geopspatial data. This tool could provide huge felxibility in antenna positioning for a wireless carrier simply exploring the “what if” questions of what it might take to deliver service in a new market.

The opportunities here are positively mind-boggling to me. It’s made me step back and think more about how social media can move into a tactical role, providing tools that we use in our everday lives in a number of different way. I think what we’re seeing in social media today is barely scratching the surface of where solutions like GeoConference are going to take us.

GeoConference

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2 Responses to “Social Media or Collaboration - Moving into Useful Tools”

  1. February 19th, 2008 | 12:45 pm

    [...] Digital Common Sense wrote an interesting post today on Social Media or Collaboration - Moving into Useful ToolsHere’s a quick excerpt Last week Sheryl and I had the opportunity to see a demo of something new. Many of our friends and colleagues use an array of what we affectionately refer to as social networking tools. Facebook, Jaiku, Twitter, Hictu, and Seesmic are great examples of social networking tools that are used primarily for social interactions. With a bit of focus, they can be used as business tools as well. On the other hand, LinkedIn is almost exclusively a business tool, but has very limited social networking ca [...]

  2. February 19th, 2008 | 1:32 pm

    Interesting. But if it didn’t make you cry, then I’m having difficulty evaluating it fully. Please, more emotion in the future.

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